Flightie Spotlight: Shilpika's Journey to Marketing Hub Leadership at FCM Travel Asia

June 23, 2026
Written by
Cris Cali
From Assistant Web Designer to her current role as Marketing Hub Leader Asia, Shils has an inspiring story to tell.

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🎀 π‘―π’π’˜ π’…π’Šπ’… π’šπ’π’–π’“ π’‹π’π’–π’“π’π’†π’š π’ƒπ’†π’ˆπ’Šπ’?

It began in Singapore as an Assistant Web Designer at Flight Centre, marking a major career shift from my previous role as a Java Developer in India. With a B.Tech engineering background, moving into a creative field was a deliberate decision to combine my technical foundation with a growing interest in digital and creative work.I spent 10 years with FCM Travel Asia Singapore before relocating to Mumbai, India, about a year ago. The move was seamless, and my leaders were very supportive when I shared my request, as the reason was to be closer to my family. Experiences like this truly reflect the culture of care within the organisation.

🎀 𝑾𝒉𝒂𝒕 𝒓𝒐𝒍𝒆𝒔 𝒉𝒂𝒗𝒆 π’šπ’π’– 𝒉𝒆𝒍𝒅?

Assistant Web Designer, Assistant Team Leader (Creative), Global Digital Design (UX/UI), Regional Creative Manager Asia, and Marketing Hub Leader Asia.

🎀 𝑾𝒉𝒂𝒕 𝒅𝒐𝒆𝒔 π’šπ’π’–π’“ 𝒓𝒐𝒍𝒆 π’π’π’π’Œ π’π’Šπ’Œπ’† π’•π’π’…π’‚π’š?

I lead Creative Services across Asia as part of the global team and, more recently, also lead the Marketing Hub based in Mumbai. My focus is enabling teams to do their best work through collaboration, inclusion, clear ways of working, and sustainable growth. I partner closely with brand managers to deliver Asia marketing strategies aligned to regional priorities and represent the Marketing Hub (Content, Creative, Digital, Lifecycle, Product), ensuring visibility, alignment, and strong stakeholder support.

🎀 𝑾𝒉𝒂𝒕 π’Œπ’†π’†π’‘π’” π’šπ’π’– π’Šπ’π’”π’‘π’Šπ’“π’†π’…?

FCTG’s genuine focus on people, culture, and long-term growth. There’s a strong belief that when individuals grow, the company grows with them. Staying authentic, committed, and aligned to the culture is recognised, which makes the journey meaningful.

🎀 𝑾𝒉𝒐 𝒂𝒓𝒆 π’šπ’π’– π’π’–π’•π’”π’Šπ’…π’† 𝒕𝒉𝒆 π’π’‡π’‡π’Šπ’„π’†?

I’m a mom to two kids (10 and 7), which continually challenges and shapes how I grow. I enjoy strength training, journaling, and reading when I can - not always easy to fit it all in, but they keep me grounded and motivated.

🎀 𝑾𝒉𝒂𝒕'𝒔 π’šπ’π’–π’“ π’‡π’‚π’—π’π’–π’“π’Šπ’•π’† π’…π’†π’”π’•π’Šπ’π’‚π’•π’Šπ’π’ & π’˜π’‰π’š?

Bali - for its balance of beaches, greenery, hills, and rich culture. As an Indian the spiritual energy feels familiar and deeply calming, offering a rare mix of relaxation, inspiration, and grounding.

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