Flight Centre wins Social Idea of the Year at the 2026 Mumbrella Travel Marketing Awards!
Big news for Flight Centre, our Creator Club won Social Idea of the Year at the Mumbrella Travel Marketing Awards!
A few years back, our store teams weren’t allowed near their own socials. In October last year, we decided to tear up the rulebook and give our people more ownership.
At its heart, the Creator Club is built on the idea that our people are our superpower. It gives Flight Centre store teams the freedom, support and tools to build their own voice on social, try new things and create content that feels true to them.
It’s a great example of how we live our values at FCTG, giving our people the ownership and opportunity to take an idea and run with it. When you give people that space, the results can speak for themselves.
Huge congrats to our Creator Club leads, Luke Wilson, Ryan Kovchenko, Jess Santos and Rob Sexton, for the idea, the hustle that made it real and the work that continues to grow the creator network.And of course, a huge shoutout to all the store teams getting involved and putting their own spin on social.
