FCTG acquires UK's Fresh Group Agency

Flight Centre Travel Group acquires UK's Fresh Group Agency

‍

We're excited to announce the recent acquisition of The fresh Group, a Manchester-based brand experience and meetings and events agency. The agency is the award-winning creative engine behind the brand experiences of multiple blue-chip organisations, including Visa, M&S, Samsung, Hyundai and Vodafone.

‍

Fresh will integrate into FCM Meetings & Events operation, retaining its creative identity, while benefiting from FCTG's scale, technology and global reach.

‍

FCTG's Managing Director Graham Turner said

‍

"Fresh is a quality business, with a strong market reputation and blue-chip client roster, that elevates our position in an attractive sector and gives us broader capability to support our corporate customers. With Fresh's addition, we can deliver a fully integrated M&E offering in the UK, reduce reliance on external suppliers and capture more value within the group.

"This acquisition helps us deepen relationships with our corporate clients by offering more of the services they need in one place – creative, production and travel management delivered seamlessly. Fresh unlocks meaningful growth opportunities on both sides of the relationship, from cross-selling into our UK corporate customer base to supporting Fresh's clients with our global travel capabilities."

Fresh CEO Lee Harris added "We are delighted to join such a reputable organisation and to accelerate our global presence while retaining the local knowledge and expertise that our clients value. The integration allows us to provide a premium, scalable service that delivers visibility, the wow factor and, most importantly, strong returns on investment"

‍

‍

‍