ABOUT THE OPPORTUNITY
As our Growth & Demand Generation (B2B) Manager, you’ll own the engine that drives qualified pipeline and revenue across a global B2B portfolio. Sitting within a global marketing team, this role blends strategy, digital performance, and commercial impact at scale. You’ll lead multi-market demand programs, empower regional teams, and turn data into measurable growth. This is a senior, hands-on leadership role with real influence on how we grow worldwide.
KEY RESPONSIBILITIES
• Lead scalable, full-funnel demand generation strategies aligned to global business objectives
• Provide strategic direction to regional brand teams on campaign execution and channel activation
• Design and manage multi-brand, multi-market digital campaigns across paid search, social, programmatic, email, and web
• Oversee paid media performance with a focus on MQL/SQL generation, pipeline acceleration, and ROI
• Drive continuous optimisation through testing, learning, and best-practice sharing
• Partner with digital experience teams to improve website conversion journeys across brands
• Lead CRO initiatives using A/B testing, behavioural analytics, and personalisation
• Architect marketing automation and lead nurture programs aligned to buyer journeys and sales priorities
• Align with sales and brand stakeholders on lead stages, scoring models, and campaign handovers
• Own digital pipeline reporting, dashboards, attribution, and data governance
• Develop and oversee local SEO strategies in collaboration with global SEO leadership
• Align organic social and content strategies with paid and owned channel objectives
• Act as a centre of excellence for growth and demand generation across markets and brands
• Lead, coach, and develop direct and indirect teams across automation, paid media, SEO, CRO, and digital execution
• Establish clear goals, KPIs, and performance standards to foster a high-performing culture
• Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive.
EXPERIENCE & QUALIFICATIONS
• 10+ years’ experience in B2B demand generation or digital marketing within service or hybrid tech-service organisations
• 5+ years in a marketing leadership role, ideally in a shared services or multi-brand environment
• Proven expertise across paid digital channels, automation platforms, and performance analytics tools
• Strong understanding of B2B buyer journeys, lead scoring, and lifecycle optimisation
• Demonstrated experience owning and reporting on marketing-attributed pipeline and ROI
• Ability to work effectively across time zones, cultures, and senior stakeholders
• Excellent communication, collaboration, and leadership skills
• Bachelor’s degree in Business, Marketing, or Digital Marketing
• Relevant platform certifications (e.g. Google, Meta, LinkedIn)
Flight Centre Travel Group (FCTG) is one of the worlds' largest travel networks with over 32 brands in 95 countries.
