GROWTH & DEMAND GENERATION (B2B) MANAGER
ABOUT THE OPPORTUNITY
Are you passionate about driving measurable growth, building high-performing demand generation programs, and influencing revenue outcomes across global markets? We're looking for a Growth & Demand Generation (B2B) Manager to lead full-funnel marketing initiatives that fuel qualified pipeline and commercial success across a diverse portfolio of B2B brands.
Working within a global marketing team, you'll shape scalable demand generation strategies while partnering closely with brand, sales, digital, and regional stakeholders. This is an exciting opportunity to combine strategic leadership with hands-on execution, leveraging digital marketing, marketing automation, and data-driven decision-making to deliver meaningful business impact.
KEY RESPONSIBILITIES
- Lead the development of scalable demand generation strategies aligned to business growth objectives.
- Design and execute end-to-end B2B demand generation campaigns across multiple brands and global markets.
- Partner with regional marketing teams to enable localised execution while maintaining global consistency.
- Oversee paid digital marketing programs including search, social, programmatic advertising, retargeting, and lead generation campaigns.
- Drive campaign optimisation through testing, analytics, and continuous improvement initiatives.
- Partner with web teams to improve conversion pathways, website performance, and user experience.
- Lead CRO initiatives through A/B testing, behavioural analytics, and personalisation strategies.
- Develop and optimise lead nurturing and marketing automation programs that accelerate buyer journeys.
- Collaborate with sales and marketing stakeholders to align lead management, lifecycle stages, and hand-off processes.
- Own reporting and measurement frameworks focused on lead generation, pipeline contribution, attribution, and ROI.
- Partner with SEO and content specialists to strengthen organic demand generation strategies.
- Support the development of organic social media programs that strengthen engagement and brand credibility.
- Act as a centre of excellence by sharing demand generation best practices, frameworks, and performance benchmarks.
- Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive.
EXPERIENCE & QUALIFICATIONS
- 10+ years' experience in demand generation or digital marketing within B2B services or hybrid tech-service organisations.
- 5+ years' experience in a marketing leadership role.
- Experience working in multi-brand and shared services environments.
- Strong expertise across paid media, digital marketing channels, lead nurturing, marketing automation, and performance analytics.
- Deep understanding of B2B buyer journeys, lead scoring, lifecycle optimisation, and sales alignment.
- Proven success managing global stakeholders across multiple regions and time zones.
- Strong commercial acumen with experience reporting on pipeline performance, attribution, ROI, and revenue contribution.
- Exceptional communication, collaboration, and stakeholder management skills.
- Bachelor's Degree in Business, Marketing, Digital Marketing, or related field.
- Relevant certifications across Google, Meta, LinkedIn, or similar digital marketing platforms.
Flight Centre Travel Group (FCTG) is one of the worlds' largest travel networks with over 32 brands in 95 countries.
