Our company starts with one double decker bus in 1973. Over four decades, Flight Centre Travel Group grows to become a $19 billion business consisting of more than 40 brands. Today, we are one of the world's largest travel groups with company-owned operations in 16 countries and a corporate travel management network that spans more than 90 countries.
On the brink
The Gulf War starts in early 1991. People are too scared to fly overseas. Headlines proclaim the death of the travel industry. Enquiry dries up.
Flight Centre is losing money. We are in danger of going under. We turn to our philosophy of no externalising and taking responsibility. Our consultants start selling domestic.
Our business rebounds. To pursue our growth strategy, in 1993, we launch two new brands – Great Holiday Escape and Flight Centre Corporate (later rebranded as Escape Travel and Corporate Traveller). We also acquire Infinity.
This front-page article in the Flight Centres Newsletter predicts that March 1991 will be the busiest month of the year for bookings.
Flight Centre opens its 100th shop in early 1992.