Advance Traders

Advance Traders is a leading Australian owned and operated bicycle distributor, serving as a one stop shop that offers bicycle retailers an extensive range of products to suit the cycling needs of their customers. Advance Traders’ commitment to their clients includes stocking market leading brands, a consistent and reliable supply of product and affordability. The staff are experts on everything bicycles and can recommend solutions for individual needs and unique environments. 

There are 11 globally recognised bicycle brands within the Advance Traders suite: MERIDA, Norco, BMC, Lapierre, DK BMX, Premium BMX, Colony, Academy, Division, Total BMX, Indi and a range of kids’ bikes. 

The Advance Traders approach is to offer a broad range of bike options to ensure they are delivering as much brand value to their dealer network and so that customers have a wider choice.